Diamonds
Natural Diamonds
Nearly 1,400 certified natural diamonds from one carat up, each shown in 360°, from modern rounds and ovals to true antique cuts. Compare honestly against lab-grown, pair with any Hitched setting, or view in person in three cities.
Why choose a natural diamond
A natural diamond crystallized between one and three billion years ago, a hundred miles underground, and survived the volcanic trip to the surface. For many people that story is the point: the stone on your hand predates continents, and nothing manufactured, however identical, carries it. Natural diamonds also hold a distinct market, with supply constrained by geology rather than production capacity.
Our natural inventory covers certified rounds, ovals, emerald cuts, pears, cushions and marquises from one carat up, alongside something the big retailers do not stock: genuine antique-era old mine and old European cuts, hand-faceted a century or more ago. Every stone carries GIA or IGI certification and a 360° video, because a report describes a diamond but the video shows it.
We sell both natural and lab-grown, in the same search, at honest prices, and we will tell you plainly which serves you better. Neither is the “right” answer; they are different purchases. Natural buys rarity and story; lab buys size and grade. Our gemologists will put both on the tray and let the stones argue their own cases.
Reading the price of a natural diamond
From one carat, expect certified natural stones on this page from about $3,000, climbing steeply with carat weight and grade, per-carat price jumps at the whole-carat marks, which makes 0.90ct and 1.80ct stones quiet bargains. Cut quality determines beauty more than any other C: a superbly cut SI1 will outshine a lifeless flawless stone every time.
If your budget and your carat target refuse to meet in a natural stone, that is precisely when to open the lab-grown page and compare, same search, same videos, same settings.
Questions, answered
Why do natural diamonds cost more than lab-grown?
Scarcity. A natural diamond formed over a billion years ago and must be mined, sorted and cut from finite supply, while lab production scales with demand. That scarcity is what you are buying: comparable natural stones run three to five times the price of lab-grown, and hold a distinct resale and heirloom market.
Are natural diamonds a better investment than lab-grown?
Neither is an investment in the financial sense, but they behave differently. Natural prices are anchored by constrained supply and an established secondary market; lab-grown prices have fallen as production scales. Buy natural for rarity and permanence of story, buy lab for maximum stone per dollar, and buy either for love, not return.
How do I know a natural diamond is actually natural?
Certification. Every natural diamond we sell carries a GIA or IGI report identifying it as natural, most over a carat with a laser inscription on the girdle matching the report number. The grading laboratory’s spectroscopy distinguishes natural from lab-grown definitively, and the certificate travels with the stone.
Are your natural diamonds ethically sourced?
Yes. Our natural diamonds are sourced through suppliers compliant with the Kimberley Process and our own supplier standards, and our antique stones carry the gentlest footprint in the industry: they were cut a century ago, no new mining involved. Ask us about any specific stone’s origin and we will tell you what is documented.
What is the sweet spot for a one-carat-plus natural diamond?
For most shapes: excellent cut, near-colorless G to J color, and VS2 to SI1 clarity, graded eye-clean. That combination is visually identical to much costlier grades on the hand. Buying just under the whole-carat marks, 1.80 instead of 2.00, saves meaningfully with no visible difference. The 360° video confirms every choice.
Can I compare natural and lab-grown side by side?
Yes, and you should. Shortlist stones from both collections and book a viewing in Philadelphia, Washington D.C. or Chicago; we will set them side by side, unlabeled if you like, with a gemologist. Most couples cannot tell them apart, which itself is the most useful thing to learn before deciding.