Privacy policy

HITCHED PRIVACY POLICY

Last Updated: January 30, 2026

1. Introduction and Overview

This Privacy Policy explains how Hitched ("Hitched," "we," "our," or "us") collects, uses, discloses, and protects your personal information. This Policy applies to information we collect through our website at tryhitched.com (the "Site"), in our showrooms located in Philadelphia, Pennsylvania; Chicago, Illinois; and Washington, D.C., via telephone, email, SMS/text messaging, live chat, social media, and any other channels through which you interact with us (collectively, the "Services").

By using our Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Services.

2. Information We Collect

2.1 Information You Provide

We collect personal information you provide directly to us, including:

  • Contact Information: Name, email address, phone number, postal address, and other contact details.
  • Account Information: Username, password, and account preferences when you create an account.
  • Transaction Information: Billing address, shipping address, payment information (including credit/debit card numbers, PayPal, financing applications), purchase history, and order details.
  • Profile Data: Ring size preferences, style preferences, wish lists, anniversary dates, wedding dates, and other personal preferences.
  • Communications: Messages, feedback, product reviews, customer service inquiries, and survey responses.
  • Showroom Visit Information: Information collected during in-person appointments at our Philadelphia, Chicago, or Washington D.C. showrooms, including consultation notes and sizing information.
  • Third-Party Information: If you refer a friend or provide information about another person (e.g., for a surprise purchase), you represent that you have their permission to share their information with us.

2.2 Information Collected Automatically

When you interact with our Site, we automatically collect certain information, including:

  • Device Information: Browser type, operating system, device identifiers, and device settings.
  • Usage Data: Pages viewed, products browsed, search queries, referring/exit URLs, time spent on pages, and how you interact with our Site.
  • Location Data: IP address, approximate geographic location, and time zone.
  • Cookies and Similar Technologies: We use cookies, web beacons, pixels, and similar tracking technologies. See Section 6 for more details.

2.3 Information from Third Parties

We may receive information about you from third parties, including marketing partners, social media platforms (when you interact with our social media accounts or log in using social credentials), analytics providers, advertising networks, and payment processors.

3. How We Use Your Information

We use the information we collect for various purposes, including to:

  • Process and fulfill orders, including payment processing, shipping, and delivery notifications
  • Provide customer service and respond to inquiries
  • Create and manage your account
  • Send transactional communications, such as order confirmations and shipping updates
  • Send marketing communications (with your consent where required), including promotional offers, new product announcements, and personalized recommendations
  • Personalize your experience and provide tailored content and product suggestions
  • Conduct analytics and research to improve our products, services, and Site
  • Detect, prevent, and address fraud, security issues, and illegal activities
  • Comply with legal obligations and enforce our terms and policies
  • Facilitate showroom appointments and in-person consultations

4. How We Share Your Information

We may share your personal information in the following circumstances:

  • Service Providers: We share information with vendors who perform services on our behalf, such as payment processors, shipping carriers, email service providers, marketing partners, analytics providers, and customer service platforms.
  • E-Commerce Platform: We use Shopify to power our online store. You can learn more about how Shopify uses your information at https://www.shopify.com/legal/privacy.
  • Analytics Partners: We use Google Analytics and similar services to understand how customers use our Site. You can learn about Google's practices at https://www.google.com/policies/privacy/ and opt out at https://tools.google.com/dlpage/gaoptout.
  • Advertising Partners: We may share information with advertising networks to deliver targeted advertisements. See Section 6 for opt-out options.
  • Business Transfers: In connection with any merger, acquisition, sale of assets, financing, or bankruptcy proceeding, your information may be transferred to a successor entity.
  • Legal Requirements: We may disclose information to comply with applicable laws, respond to legal process (such as subpoenas or court orders), protect our rights, or address security or fraud issues.
  • With Your Consent: We may share information for other purposes with your consent.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to provide our Services, comply with legal obligations, resolve disputes, and enforce our agreements. When determining retention periods, we consider the amount, nature, and sensitivity of the information; potential risks from unauthorized use or disclosure; our purposes for processing; and applicable legal requirements.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to collect information and improve your experience. These technologies include:

  • Cookies: Small data files stored on your device that help us recognize you and remember your preferences.
  • Web Beacons and Pixels: Electronic images that help us track page views, email opens, and advertising effectiveness.
  • Log Files: Server logs that record your IP address, browser type, referring pages, and timestamps.

6.1 Types of Cookies We Use

  • Essential Cookies: Required for basic Site functionality, such as shopping cart features and secure checkout.
  • Performance Cookies: Help us understand how visitors use our Site to improve performance.
  • Functional Cookies: Remember your preferences and provide personalized features.
  • Targeting/Advertising Cookies: Used to deliver relevant advertisements and measure campaign effectiveness.

6.2 Your Cookie Choices

You can manage cookies through your browser settings. For more information about cookies, visit www.allaboutcookies.org. Please note that disabling certain cookies may affect Site functionality.

7. Targeted Advertising and Opt-Out Rights

We may use your information to deliver targeted advertisements on our Site and on third-party platforms. You can opt out of targeted advertising through the following methods:

  • Digital Advertising Alliance: https://optout.aboutads.info
  • Network Advertising Initiative: https://optout.networkadvertising.org
  • Google Ads Settings: https://www.google.com/settings/ads/anonymous
  • Facebook Ad Preferences: https://www.facebook.com/settings/?tab=ads
  • For European users: https://www.youronlinechoices.eu

8. Do Not Track Signals

Some browsers transmit "Do Not Track" (DNT) signals. We recognize and honor Global Privacy Control (GPC) signals and other legally recognized opt-out preference signals. If you enable GPC, we will treat this as a valid request to opt out of the sale or sharing of your personal information for targeted advertising.

9. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

10. International Data Transfers

Hitched is headquartered in the United States. If you are accessing our Services from outside the United States, including from the European Economic Area (EEA), United Kingdom (UK), or Canada, please be aware that your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. When we transfer personal information internationally, we implement appropriate safeguards such as Standard Contractual Clauses to ensure your information receives adequate protection.

11. Children's Privacy

Our Services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information. If you believe we have collected information from a child, please contact us at help@tryhitched.com.

12. Your Privacy Rights - United States Residents

Depending on your state of residence, you may have certain rights regarding your personal information under state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Virginia Consumer Data Protection Act (VCDPA), the Colorado Privacy Act (CPA), the Connecticut Data Privacy Act (CTDPA), the Texas Data Privacy and Security Act (TDPSA), and other state comprehensive privacy laws. If you are a resident of a state with such laws, this section describes your rights and how to exercise them.

12.1 Your Rights

Subject to certain limitations and exceptions, you may have the following rights:

  • Right to Know/Access: You have the right to know what personal information we collect, use, disclose, and sell/share, and to request access to your specific personal information.
  • Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
  • Right to Correct: You have the right to request correction of inaccurate personal information.
  • Right to Opt Out of Sale/Sharing: You have the right to opt out of the "sale" of your personal information or the "sharing" of your personal information for cross-context behavioral advertising (targeted advertising).
  • Right to Limit Use of Sensitive Personal Information: You have the right to limit the use and disclosure of sensitive personal information.
  • Right to Data Portability: You have the right to receive your personal information in a portable format.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

12.2 How to Exercise Your Rights

To exercise your rights, please contact us by email at help@tryhitched.com or by submitting a request through our website. We may need to verify your identity before processing your request. You may also designate an authorized agent to make a request on your behalf.

12.3 Sale and Sharing of Personal Information

Under certain state laws, the disclosure of personal information to third parties for targeted advertising purposes may be considered a "sale" or "sharing." We may share identifiers, internet activity information, and commercial information with advertising partners for targeted advertising. To opt out of this activity, contact us at help@tryhitched.com. We do not knowingly sell or share the personal information of individuals under 16 years of age.

12.4 California Shine the Light

California Civil Code Section 1798.83 permits California residents to request information regarding the disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us at help@tryhitched.com.

12.5 Right to Appeal

If we deny your privacy rights request, you may have the right to appeal our decision. To appeal, please contact us at help@tryhitched.com with the subject line "Privacy Rights Appeal" and provide details about your request and why you believe our decision was incorrect.

13. Your Privacy Rights - European Economic Area and United Kingdom Residents

If you are located in the European Economic Area (EEA) or United Kingdom (UK), you have rights under the General Data Protection Regulation (GDPR) and UK GDPR. Hitched is the data controller responsible for your personal information.

13.1 Legal Bases for Processing

We process your personal information on the following legal bases:

  • Contract: To fulfill our contractual obligations when you make a purchase or create an account.
  • Consent: Where you have given consent, such as for marketing communications.
  • Legitimate Interests: For our legitimate business interests, such as fraud prevention, security, analytics, and improving our Services, provided these do not override your rights.
  • Legal Obligation: To comply with applicable laws and regulations.

13.2 Your Rights Under GDPR

You have the following rights:

  • Right of Access: Request access to your personal data and information about how we process it.
  • Right to Rectification: Request correction of inaccurate or incomplete personal data.
  • Right to Erasure: Request deletion of your personal data in certain circumstances.
  • Right to Restrict Processing: Request restriction of processing in certain circumstances.
  • Right to Data Portability: Receive your personal data in a structured, machine-readable format.
  • Right to Object: Object to processing based on legitimate interests or for direct marketing.
  • Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent.

13.3 International Transfers

When we transfer your personal data outside the EEA or UK (for example, to the United States), we rely on appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission or UK authorities, to ensure your data receives adequate protection.

13.4 Complaints

You have the right to lodge a complaint with your local data protection supervisory authority if you believe we have violated your privacy rights. However, we encourage you to contact us first at help@tryhitched.com so we can address your concerns.

14. Your Privacy Rights - Canadian Residents

If you are a Canadian resident, you have rights under the Personal Information Protection and Electronic Documents Act (PIPEDA) and substantially similar provincial laws in Alberta, British Columbia, and Quebec.

14.1 Your Rights Under PIPEDA

Under PIPEDA, you have the following rights:

  • Right to Access: You may request access to your personal information held by us.
  • Right to Correction: You may request correction of inaccurate or incomplete personal information.
  • Right to Withdraw Consent: You may withdraw consent to the collection, use, or disclosure of your personal information, subject to legal or contractual restrictions.
  • Right to Complain: You may file a complaint with the Office of the Privacy Commissioner of Canada.

14.2 Consent

We rely on your consent to collect, use, and disclose your personal information for the purposes described in this Privacy Policy. In some cases, consent may be implied from your actions (such as making a purchase). For certain uses, such as marketing communications, we will obtain your express consent.

14.3 Cross-Border Transfers

Your personal information may be transferred to and processed in the United States or other countries outside Canada. When we transfer personal information outside Canada, we ensure that your information is protected by contractual obligations and other appropriate safeguards.

14.4 Contact for Canadian Privacy Matters

To exercise your rights or for questions about our privacy practices, please contact us at help@tryhitched.com. If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada at www.priv.gc.ca.

15. Marketing Communications

With your consent, where required, we may send you promotional emails, SMS/text messages, and other marketing communications. You may opt out of marketing communications at any time by clicking the "unsubscribe" link in our emails, replying STOP to text messages, or contacting us at help@tryhitched.com. Please note that opting out of marketing communications will not affect transactional communications related to your orders.

16. Third-Party Links and Services

Our Site may contain links to third-party websites and services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

17. User-Generated Content

Our Services may allow you to submit reviews, comments, photographs, videos, or other content ("User-Generated Content" or "UGC"). By submitting UGC to us, you grant Hitched a non-exclusive, royalty-free, perpetual, irrevocable, transferable, and fully sublicensable worldwide license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, publicly perform, and publicly display such UGC in connection with our Services, marketing, and promotional activities, in any media formats and through any media channels now known or hereafter developed.

You represent and warrant that you own or have the necessary rights, licenses, consents, and permissions to grant the foregoing license, and that your UGC does not infringe, misappropriate, or violate the intellectual property rights, privacy rights, publicity rights, or other rights of any third party.

We reserve the right, but have no obligation, to monitor, edit, or remove any UGC at our sole discretion. We are not responsible for, and do not endorse, any UGC submitted by users. Any UGC you submit may be publicly displayed and is not subject to any confidentiality obligations on our part.

18. Intellectual Property and Use Restrictions

18.1 Hitched Trademarks and Branding

The Hitched name, logo, trademarks, service marks, trade dress, and all other intellectual property displayed on or in connection with our Services (collectively, "Hitched Marks") are the exclusive property of Hitched or its licensors. Nothing in this Privacy Policy or your use of our Services grants you any license, right, title, or interest in or to any Hitched Marks. You may not use, reproduce, display, distribute, modify, or create derivative works of any Hitched Marks without our prior written consent.

18.2 Restrictions on Use of Hitched Name and Branding

Without our prior express written authorization, you may not:

  • Use the Hitched name, logo, or any Hitched Marks in any case study, white paper, research publication, or similar materials
  • Reference Hitched, our products, or our Services in any testimonial, endorsement, or promotional content for commercial purposes
  • Imply any sponsorship, affiliation, endorsement, or partnership with Hitched
  • Use Hitched Marks in any manner that may disparage, tarnish, or reflect negatively on Hitched or our reputation
  • Incorporate Hitched Marks into your own trademarks, service marks, trade names, domain names, or social media handles

Any unauthorized use of Hitched Marks may violate trademark laws, unfair competition laws, and other applicable laws and regulations. We reserve all rights to pursue legal remedies for any unauthorized use.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational purposes. We will notify you of material changes by posting the updated policy on our Site with a new "Last Updated" date. We encourage you to review this Privacy Policy periodically.

20. Contact Us

If you have questions about this Privacy Policy or our privacy practices, wish to exercise your privacy rights, or have concerns about how we handle your personal information, please contact us:

Email: help@tryhitched.com

General Inquiries: help@tryhitched.com

Mailing Address:

Hitched

Attn: Privacy and Compliance

105 N 2nd Street, #13

Philadelphia, PA 19106

United States